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Businesses today are competing for the attention of customers in a fast moving media environment. Public Relations plays a critical role as a primary driver of earned media.
Our starting point is always the client’s business objective, a specific commercial outcome by which we can be measured. Our plans deliver desired outcomes by harnessing one or more of four communication objectives: Awareness, Appreciation, Advocacy and Action (IAB UK).
We believe that the most effective PR investments align direct customer interaction with influencer engagement across digital and traditional channels. Our approach connects brands with their customers and engages the influencers that have the power to affect client outcomes.
Interact with Customers
We go to great lengths to ensure that we know our client’s customers. For each assignment, we develop a detailed audience profile. From here, we identify an insight that will provide the basis for a PR strategy, which is brought to life by a creative approach encompassing content, tactics and execution.
Engage your Influencers
Digital media has distributed influence. We spend time getting to know the individuals that matter, including journalists, bloggers, analysts, industry associations, customers and power users, consultants and regulators. We profile relevant influencers for each client, create and carry out a program of engagement activities.
During 2011, our Australian client work included all aspects of traditional and digital public relations. We work in the spaces that connect the customer with the objective. We understand the importance of great content and compelling messaging and take pride in account management so that programs run smoothly.
We team up with great developers, designers and research partners to fill the gaps where necessary. Based in Sydney, we provide clients with global reach via a network of international WPP PR agency partners.
We’re always keen to share our ideas and examples of recent client work. Contact us if you want to find out more.